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Paranoid Prepper: How to Convince Others to Prep

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I have been able to convince a number of other people to prep, yet I see posts on prepper forums about folks having bad experiences when trying to convince family, friends, and coworkers to prep. They wind up breaking OPSEC, only to find the idea of prepping rejected, or even ridiculed. I believe the problem is purely a matter of poor communication and coming off as, . . . well, Paranoid. If you start off talking about an EMP, when the person you are trying to convince has never heard of an EMP, failure is likely.
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