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Why do people scoff at preppers?


Recently I read an article concerning the business boom of an emergency food company called Wise Co. It’s a long piece describing how the company has expanded both through retail sales as well as government contracts to meet national and international emergency needs. “Over the past several years,” noted author Amanda Little, “the prepper phenomenon – people geared for imminent disaster – has come out of the backwoods via shows like the National Geographic Channel’s ‘Doomsday Prepper’ and media reports of the very rich and very worried buying and fortifying luxury bunkers. [CEO Aaron Jackson] has been positioning Wise to feed the trend.”
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